The realm of advertising is very competitive. For an up-and-coming company or an already established one to stand out among its competitors, it has to invest heavily in marketing. Video marketing is at its peaked, especially with the birth of the many short online formats that companies can broadcast on almost any social media platform or video-based search engine. Corporate marketing schemes are growing very video oriented. The advantages of dealing with a reliable video marketing company are becoming more relevant every day. Technology has transformed the way the market works in Singapore and having a dedicated agency handle the marketing affairs of any kind is a dream became true for businesses. Outsourcing a video marketing campaign to an independent company cut down overhead costs and ensures a professional competitive product that puts the company out on the map and makes connecting on a deeper level with its consumer base. It also helps in generating leads in unprecedented demographics.
In-house Video Production vs Outsourcing
- With all these changes coming into light, the debate about corporate video production has been at its highest lately. While in-house production gives a company complete creative control over the produced videos, hiring external services ensures that a new creative element is brought into the mix.
- There is no doubt that cutting down costs is one of the advantages of outsourcing. Paying a premium sum in exchange for a service eliminates plenty of costs such as employee bonuses and unpaid leaves.
- Outsourcing also ensures that the output is professional enough and up to the standard required by the market. An in-house production team is less likely to carry out the job with the same quality.
- An outsourced team utilizes their own equipment and is entitled to replace them in case anything went wrong, while an in-house team, on the other hand, entails replacement costs.